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Knowledge Experience Series: How KX Creates Learning Cultures

Concepts and insights into how Knowledge Experience (KX) increases employee satisfaction, encourages employee innovation, and decreases turnover.

Creating an eLearning Culture

Successful organizations focus on creating a learning culture. This type of culture leads to increased employee satisfaction and encourages employee innovation, decreased turnover, and a safe space to share ideas.

But, how is such a culture created? Through Knowledge Experience (KX): with a mix of empathy and storytelling. KX is a unique blend of culture, learner, and user experiences. KX removes barriers to knowledge and creates an environment that focuses on the learning experience rather than simply on learning outcomes. A better learning experience leads to sustained learning and growth for an organization.

How can the challenge to a learning culture be overcome? What needs to be done to create more engaging and valuable learning experiences?

We’re glad you asked.

Here is the first in our KX series with concepts and insights into our more than 20 years of thinking, research, and application of KX.

eLearning and Growth Mindsets

Imagine the impact on your organization if learners were more engaged, performed better, had higher learning retention, and were more fulfilled.

For decades, learning strategies have been implemented as linear activities, siloed as a cost centre, rather than an investment. Organizations have focused on specific learning outcomes versus continued growth. Learning and retention fall easy victims to the forgetting curve when instruction is targeted at desired responses only. Long-term performance suffers for the learner—not to mention, the organization. The effectiveness of such learning programs is limited by assumptions made around the learner and their needs.

The effects of poor or average instructional design and delivery include:

  • Average or poor learning outcomes
  • Diminished learner engagement
  • Decreased knowledge retention
  • Higher employee turnover, and
  • Poor learning return on investment (ROI)


Growth-oriented organizations engage in creating learning cultures. Such cultures focus on continued learning and a growth mindset. The challenge to achieving a learning culture lies in creating highly engaging learning experiences that drive performance, including a growth mindset, and aligning with business outcomes. 

Furthermore, effective and memorable learning experiences increase employee engagement by helping them develop valuable skills and understand their value to the organization. For an academic institution, such experiences create more valuable and competent graduates, elevate the institution’s reputation, and in turn, lead to higher rates of application and enrollment.

What is KX?

The effects of poor instructional design and ineffective learning experiences can be mitigated by creating a learning solution that connects with a learner on a holistic level. That holistic approach is KX.

Simply put, KX is a collective representation of all the psychological or experiential outcomes a learning program must deliver through design in order to drive operations and organizational outcomes. It succeeds by taking into account the culture, learning, and user experience and creating a balance between them.

KX focuses on optimizing learner achievement by including the right organizational language, principles, and values with the right learning experience, and the right learning solution or technology at the right time.

How Does KX Drive Performance?

Putting this principle into practice has resulted in strong improvements in:

  • Effectiveness of learning programs
  • Learner engagement
  • Optimization of knowledge transfer
  • Lowered employee turnover, and
  • Increased return on investment (ROI) for the learning program

These improvements can be so profound that they have the potential to change the overall competitiveness of an organization.

Up next in our KX series is a closer look into the three pillars of KX: culture, learner, and user experience.

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